| Publisher: | Harper Collins |
| Genres: | Business Books, Nonfiction Books, Entrepreneurship Books |
| Authors: | Geoffrey A. Moore |
| Pages: | 256 pages |
| Binding: | Hardcover |
| ISBN10: | 0060517123 |
| ISBN13: | 9780060517120 |
| Tags: | Business eBooks, Nonfiction eBooks, Mental Health eBooks, epub eBooks, Free epub |
| Language: | en |
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
![[EPUB] Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore , Regis McKenna (Foreword)](/images/covers/2024/March/66006a94bd42c/9780060517120.jpg)